The People Company
The People Company, formerly FFG Risk Solutions, operates in the employee benefits, healthcare and risk solutions sector against the likes of Alexander Forbes, Pinnacle and other consulting firms. Smaller than their competitors, they punch well above their weight in providing personalised service, care and attention.
We have recently developed a communications strategy for them that seeks to provide clear, relevant and no-nonsense messaging in an otherwise fuzzy, over-traded and over-regulated environment. This has involved the renaming and rebranding of the company in a way that redefines them and sets them apart in this competitive market.