Engen Petroleum

Engen is South Africa’s largest petrol company with a network of some 1500 retail sites nation-wide. The original brief concerned the re-evaluation of existing branding on the site and the introduction of a multi-brand product and convenience offering to their outlets at all levels.

Development resulted in the reversal of the corporate colours, subtle refinement to the Engen typography to enhance legibility, and not so subtle incorporation of external brands in a prime sign device that overtly stamped the environment as Engen. This resulted in a substantial style change to all aspects of the brand at corporate and retail level and an ongoing roll-out to their entire network.

Click to enlarge, or mouse over these images to view descriptions of the work undertaken.