Cybele Forest Lodge and Health Spa
The update and refinement of the Cybele visual image, was a delicate balance between refined classical elegance and the luxury and convenience of a world-class luxury hotel. One of South Africa's oldest country hotels, and the first hotel in the country to earn the coveted Relais et Chateaux endorsement. Opened in the late 1970s Cybele exudes a charm from times past, when life happened at a slower pace. The new image was carried through to all aspects of brand expression, including stationery, operational elements and signage, a variety of hospitality items, packaging, and marketing collateral.