Brand management and custodianship.
It is important to ensure that your brand is presented correctly wherever it is seen, and marketing and communication efforts should similarly be coordinated across all platforms to express and build a cohesive and consistent image in the minds of your consumers. When properly done, this ensures that every expression of your brand contributes positively to its stature and presence in the market environment.
Whilst needs differ from client to client, it is customary to develop a set of usage guidelines for your brand that cover all the areas in which it is used. It is also important that systems are in place to ensure that these standards are upheld and to co-ordinate efforts in different areas of communication. Over the years we have done and continue to provide this service for several of our clients.